Digital accessibility is essential for everyone to engage with
online experiences, including people as they age and those with
permanent, temporary, or situational disabilities. How important is to
you that online content is fully accessible? Please rate on a 5 point
scale, where 5 means very important and 1 means not at all important,
and you can use any number in between. (N = 1,000)
Response
Percent
5 Very important
64%
4 Somewhat important
24%
3 Neutral
9%
2 Somewhat unimportant
1%
1 Not at all important
1%
1.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
5 Very important
69%
61%
62%
68%
4 Somewhat important
27%
24%
26%
21%
3 Neutral
4%
12%
11%
8%
2 Somewhat unimportant
0%
2%
0%
2%
1 Not at all important
0%
2%
0%
1%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
5 Very important
64%
66%
61%
64%
4 Somewhat important
23%
23%
27%
29%
3 Neutral
12%
10%
6%
7%
2 Somewhat unimportant
0%
1%
3%
0%
1 Not at all important
1%
1%
2%
0%
Gender
Response
Male
Female
5 Very important
60%
68%
4 Somewhat important
29%
20%
3 Neutral
8%
11%
2 Somewhat unimportant
1%
1%
1 Not at all important
1%
1%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
5 Very important
63%
64%
67%
4 Somewhat important
22%
27%
25%
3 Neutral
14%
6%
7%
2 Somewhat unimportant
0%
2%
2%
1 Not at all important
2%
1%
0%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
5 Very important
72%
62%
58%
4 Somewhat important
20%
24%
29%
3 Neutral
7%
13%
9%
2 Somewhat unimportant
1%
0%
2%
1 Not at all important
0%
1%
2%
2 Views on AI
Technology
Is AI (artificial intelligence) an overblown technology? (N = 1,000)
Response
Percent
Yes
34%
No
34%
Maybe/Not Sure
33%
2.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes
35%
38%
35%
24%
No
33%
33%
32%
39%
Maybe/Not Sure
32%
29%
33%
37%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes
38%
32%
33%
27%
No
24%
37%
40%
40%
Maybe/Not Sure
38%
31%
27%
33%
Gender
Response
Male
Female
Yes
32%
35%
No
40%
28%
Maybe/Not Sure
28%
37%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes
38%
31%
32%
No
25%
40%
38%
Maybe/Not Sure
37%
29%
30%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes
28%
34%
39%
No
40%
27%
32%
Maybe/Not Sure
32%
39%
30%
3 Frequency of
Encountering Inaccessible Web Content
How often do you come into contact with web content that you cannot
access due to a disability? (N = 1,000)
Response
Percent
Daily
7%
Weekly
8%
Monthly
6%
Annually
3%
Never
75%
3.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Daily
7%
12%
6%
3%
Weekly
10%
12%
3%
4%
Monthly
10%
5%
6%
5%
Annually
5%
3%
2%
2%
Never
67%
68%
83%
86%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Daily
8%
10%
4%
2%
Weekly
6%
10%
7%
5%
Monthly
8%
5%
7%
8%
Annually
3%
3%
1%
4%
Never
75%
72%
81%
81%
Gender
Response
Male
Female
Daily
10%
5%
Weekly
9%
7%
Monthly
6%
6%
Annually
4%
3%
Never
71%
79%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Daily
8%
10%
5%
Weekly
6%
11%
7%
Monthly
8%
6%
5%
Annually
4%
2%
3%
Never
74%
71%
80%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Daily
7%
9%
7%
Weekly
9%
5%
8%
Monthly
6%
7%
6%
Annually
4%
2%
3%
Never
74%
77%
76%
4 Consumption of
Whiskey/Bourbon
About how often do you consume a drink or cocktail that contains
whiskey or bourbon? (N = 1,000)
Response
Percent
Never
41%
Once every few months
25%
Once or twice a month
15%
Once or twice a week
13%
More than once a week
5%
4.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Never
41%
28%
47%
54%
Once every few months
26%
28%
25%
21%
Once or twice a month
10%
20%
16%
12%
Once or twice a week
19%
16%
6%
11%
More than once a week
5%
7%
6%
3%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Never
53%
36%
37%
37%
Once every few months
24%
27%
25%
23%
Once or twice a month
10%
17%
16%
21%
Once or twice a week
9%
14%
16%
14%
More than once a week
4%
6%
7%
6%
Gender
Response
Male
Female
Never
32%
50%
Once every few months
24%
27%
Once or twice a month
20%
11%
Once or twice a week
17%
9%
More than once a week
8%
3%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Never
50%
36%
36%
Once every few months
22%
29%
27%
Once or twice a month
12%
17%
18%
Once or twice a week
12%
11%
15%
More than once a week
4%
7%
5%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Never
36%
50%
41%
Once every few months
26%
26%
25%
Once or twice a month
17%
13%
14%
Once or twice a week
15%
8%
14%
More than once a week
6%
4%
6%
5 Giraffe Wearing a
Tie
How would a giraffe wear a tie? (N = 1,000)
Response
Percent
Top of the neck
32%
Bottom of the neck
68%
5.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Top of the neck
32%
37%
28%
28%
Bottom of the neck
68%
63%
72%
72%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Top of the neck
28%
35%
35%
25%
Bottom of the neck
72%
65%
65%
75%
Gender
Response
Male
Female
Top of the neck
36%
28%
Bottom of the neck
64%
72%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Top of the neck
29%
34%
33%
Bottom of the neck
71%
66%
67%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Top of the neck
33%
29%
32%
Bottom of the neck
67%
71%
68%
6 Daily Social Media
Usage
How many hours per day do you spend on social media? (N = 1,000)
Response
Percent
0
4%
1-2
38%
2-4
34%
5+
24%
6.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
0
0%
4%
4%
7%
1-2
27%
34%
47%
43%
2-4
34%
39%
28%
34%
5+
39%
24%
21%
15%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
0
3%
3%
7%
8%
1-2
33%
40%
38%
40%
2-4
31%
38%
29%
35%
5+
33%
19%
26%
17%
Gender
Response
Male
Female
0
4%
4%
1-2
37%
40%
2-4
36%
32%
5+
24%
24%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
0
3%
2%
5%
1-2
38%
34%
42%
2-4
31%
42%
31%
5+
28%
22%
22%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
0
4%
6%
2%
1-2
35%
41%
39%
2-4
39%
23%
35%
5+
22%
29%
23%
7 Sunscreen Usage
How often do you wear sunscreen on your face? (N = 1,000)
Response
Percent
Never
36%
25% of the time
28%
50% of the time
17%
75% of the time
11%
100% of the time
7%
7.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Never
31%
30%
37%
49%
25% of the time
32%
25%
27%
29%
50% of the time
17%
22%
18%
8%
75% of the time
16%
13%
11%
7%
100% of the time
4%
9%
6%
7%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Never
55%
32%
24%
22%
25% of the time
24%
27%
34%
33%
50% of the time
10%
19%
20%
25%
75% of the time
6%
12%
16%
14%
100% of the time
5%
9%
6%
6%
Gender
Response
Male
Female
Never
38%
35%
25% of the time
28%
28%
50% of the time
20%
15%
75% of the time
10%
12%
100% of the time
4%
10%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Never
50%
36%
23%
25% of the time
26%
24%
33%
50% of the time
13%
18%
21%
75% of the time
6%
13%
16%
100% of the time
5%
8%
8%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Never
29%
47%
38%
25% of the time
29%
30%
26%
50% of the time
21%
10%
17%
75% of the time
12%
8%
12%
100% of the time
8%
5%
7%
8 Belief in
Astrology
Please indicate your level of belief in astrology on a scale of 1 to
5, where 1 is “completely believe in astrology” and 5 is “do not believe
in astrology at all”. (N = 1,000)
Response
Percent
1 - Completely believe in astrology
13%
2
14%
3
28%
4
17%
5 - Do not believe in astrology at all
28%
8.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
1 - Completely believe in astrology
13%
18%
14%
4%
2
14%
20%
13%
6%
3
34%
31%
24%
25%
4
21%
13%
15%
22%
5 - Do not believe in astrology at all
20%
19%
34%
43%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
1 - Completely believe in astrology
19%
11%
9%
8%
2
13%
15%
17%
7%
3
36%
28%
20%
22%
4
11%
19%
19%
24%
5 - Do not believe in astrology at all
22%
28%
35%
39%
Gender
Response
Male
Female
1 - Completely believe in astrology
10%
16%
2
10%
17%
3
28%
28%
4
18%
16%
5 - Do not believe in astrology at all
34%
23%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
1 - Completely believe in astrology
16%
14%
8%
2
15%
16%
11%
3
33%
25%
26%
4
12%
20%
20%
5 - Do not believe in astrology at all
25%
25%
34%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
1 - Completely believe in astrology
14%
18%
9%
2
14%
9%
16%
3
29%
36%
24%
4
18%
12%
19%
5 - Do not believe in astrology at all
25%
24%
33%
9 Belief in Astrology’s
Influence on Personality
Please indicate your level of belief in astrology’s influence on
your personality on a scale of 1 to 5, where 1 is “completely believe in
astrology’s influence on your personality” and 5 is “do not believe in
astrology’s influence on your personality at all”. (N = 1,000)
Response
Percent
1 - Completely believe in astrology’s influence on your personality
11%
2
15%
3
26%
4
16%
5 - Do not believe in astrology’s influence on your personality at all
32%
9.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
1 - Completely believe in astrology’s influence on your personality
14%
15%
10%
3%
2
19%
18%
14%
6%
3
26%
30%
26%
21%
4
21%
12%
16%
18%
5 - Do not believe in astrology’s influence on your personality at all
21%
24%
34%
52%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
1 - Completely believe in astrology’s influence on your personality
15%
11%
9%
6%
2
13%
16%
16%
12%
3
31%
28%
16%
19%
4
15%
14%
19%
22%
5 - Do not believe in astrology’s influence on your personality at all
26%
31%
40%
41%
Gender
Response
Male
Female
1 - Completely believe in astrology’s influence on your personality
8%
14%
2
13%
16%
3
26%
26%
4
16%
16%
5 - Do not believe in astrology’s influence on your personality at all
38%
27%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
1 - Completely believe in astrology’s influence on your personality
15%
10%
7%
2
13%
18%
14%
3
29%
29%
21%
4
16%
14%
18%
5 - Do not believe in astrology’s influence on your personality at all
27%
29%
40%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
1 - Completely believe in astrology’s influence on your personality
11%
14%
9%
2
17%
14%
13%
3
27%
28%
24%
4
15%
15%
18%
5 - Do not believe in astrology’s influence on your personality at all
30%
29%
37%
10 Favorite Streaming
Service
What’s your favorite streaming service? (N = 1,000)
Response
Percent
Netflix
38%
Amazon Prime Video
22%
Hulu
15%
Disney+
9%
Other
17%
10.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Netflix
46%
36%
37%
35%
Disney+
10%
13%
7%
3%
Amazon Prime Video
16%
21%
23%
27%
Hulu
19%
17%
13%
8%
Other
8%
13%
19%
27%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Netflix
30%
39%
41%
51%
Disney+
9%
10%
5%
10%
Amazon Prime Video
22%
21%
27%
19%
Hulu
12%
17%
15%
10%
Other
27%
14%
11%
10%
Gender
Response
Male
Female
Netflix
37%
39%
Disney+
9%
8%
Amazon Prime Video
24%
21%
Hulu
12%
17%
Other
18%
15%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Netflix
37%
32%
43%
Disney+
9%
11%
8%
Amazon Prime Video
21%
25%
22%
Hulu
14%
19%
12%
Other
20%
14%
16%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Netflix
40%
38%
36%
Disney+
11%
11%
5%
Amazon Prime Video
21%
16%
26%
Hulu
17%
12%
14%
Other
12%
22%
19%
11 Changes in Grocery
Spending
Thinking about your grocery-related spending in the past year, which
best describes how you have changed your behavior? If there has been no
change in your spending behavior, please select N/A - No Change. (N =
1,000)
Response
Percent
I am shopping at more stores
26%
I am shopping at fewer stores
34%
N/A - no change
40%
11.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
I am shopping at more stores
30%
35%
19%
16%
I am shopping at fewer stores
29%
41%
37%
27%
N/A - no change
41%
24%
44%
57%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
I am shopping at more stores
18%
27%
32%
32%
I am shopping at fewer stores
40%
34%
31%
23%
N/A - no change
42%
38%
37%
44%
Gender
Response
Male
Female
I am shopping at more stores
30%
22%
I am shopping at fewer stores
28%
40%
N/A - no change
42%
38%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
I am shopping at more stores
21%
26%
31%
I am shopping at fewer stores
35%
40%
29%
N/A - no change
44%
34%
40%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
I am shopping at more stores
27%
20%
28%
I am shopping at fewer stores
36%
35%
32%
N/A - no change
37%
46%
40%
12 Amazon Prime
Membership
Do you have an Amazon Prime membership? (N = 1,000)
Response
Percent
Yes
71%
No
29%
12.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes
65%
76%
73%
66%
No
35%
24%
27%
34%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes
59%
71%
83%
81%
No
41%
29%
17%
19%
Gender
Response
Male
Female
Yes
72%
70%
No
28%
30%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes
63%
75%
76%
No
37%
25%
24%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes
75%
64%
70%
No
25%
36%
30%
13 Paying for Digital
Invitations
Have you paid to send a digital invitation to an event in the past
12 months (e.g. a birthday party, cocktail hour, dinner party etc)? (N =
1,000)
Response
Percent
Yes
18%
No
78%
Not sure/Can’t remember
4%
13.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes
24%
30%
12%
2%
No
65%
65%
87%
97%
Not sure/Can’t remember
11%
4%
1%
1%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes
9%
21%
28%
21%
No
86%
77%
69%
73%
Not sure/Can’t remember
6%
2%
3%
7%
Gender
Response
Male
Female
Yes
23%
14%
No
73%
83%
Not sure/Can’t remember
4%
4%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes
12%
18%
24%
No
81%
80%
73%
Not sure/Can’t remember
7%
2%
3%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes
21%
12%
19%
No
77%
79%
78%
Not sure/Can’t remember
2%
9%
3%
14 Willingness to Pay for
Podcasts
If your favorite (free) podcast was no longer free, how likely are
you to pay a small fee or get a subscription to keep listening? (N =
1,000)
Response
Percent
Very likely
13%
Somewhat likely
18%
Neither likely nor unlikely
11%
Somewhat unlikely
10%
Very unlikely
17%
I don’t listen to podcasts (or any free podcasts)
31%
14.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Very likely
13%
19%
11%
6%
Somewhat likely
19%
24%
13%
13%
Neither likely nor unlikely
17%
14%
5%
8%
Somewhat unlikely
13%
9%
9%
8%
Very unlikely
11%
15%
23%
17%
I don’t listen to podcasts (or any free podcasts)
26%
18%
38%
48%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Very likely
9%
14%
18%
14%
Somewhat likely
12%
18%
25%
26%
Neither likely nor unlikely
13%
12%
9%
7%
Somewhat unlikely
9%
9%
11%
9%
Very unlikely
16%
17%
15%
18%
I don’t listen to podcasts (or any free podcasts)
40%
31%
21%
26%
Gender
Response
Male
Female
Very likely
16%
10%
Somewhat likely
19%
17%
Neither likely nor unlikely
14%
9%
Somewhat unlikely
10%
9%
Very unlikely
15%
18%
I don’t listen to podcasts (or any free podcasts)
27%
36%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Very likely
11%
13%
16%
Somewhat likely
12%
19%
24%
Neither likely nor unlikely
14%
8%
10%
Somewhat unlikely
10%
9%
10%
Very unlikely
15%
17%
18%
I don’t listen to podcasts (or any free podcasts)
39%
34%
22%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Very likely
17%
7%
12%
Somewhat likely
22%
10%
18%
Neither likely nor unlikely
10%
19%
9%
Somewhat unlikely
10%
9%
10%
Very unlikely
16%
16%
17%
I don’t listen to podcasts (or any free podcasts)
25%
39%
34%
15 Interest in Mobile
Games
Do you feel your interest in mobile games has increased over the
past year? (N = 1,000)
Response
Percent
Yes
40%
No
37%
N/A, I don’t play mobile games
23%
15.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Yes
44%
54%
33%
22%
No
39%
32%
43%
38%
N/A, I don’t play mobile games
18%
13%
23%
40%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Yes
41%
42%
38%
32%
No
38%
36%
37%
40%
N/A, I don’t play mobile games
21%
21%
25%
29%
Gender
Response
Male
Female
Yes
39%
42%
No
36%
39%
N/A, I don’t play mobile games
26%
20%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Yes
41%
39%
40%
No
36%
42%
36%
N/A, I don’t play mobile games
23%
19%
24%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Yes
45%
34%
38%
No
38%
37%
37%
N/A, I don’t play mobile games
17%
29%
25%
16 Disembarking Flight
Behavior
As a traveler on a domestic airline, when do you stand up to begin
disembarking the flight? (N = 1,000)
Response
Percent
When the row previous to me stands to disembark
33%
After the row previous to me has disembarked
16%
When the plane gets to the gate
11%
When I hear the first seatbelt un-click
10%
Right when we land
6%
I wait until the whole plane is empty
6%
I do not fly commercial
19%
16.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Right when we land
8%
10%
3%
2%
When the plane gets to the gate
4%
11%
13%
13%
When I hear the first seatbelt un-click
8%
11%
9%
11%
When the row previous to me stands to disembark
36%
28%
34%
36%
After the row previous to me has disembarked
17%
16%
16%
14%
I wait until the whole plane is empty
8%
6%
5%
5%
I do not fly commercial
19%
18%
20%
19%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Right when we land
5%
6%
8%
6%
When the plane gets to the gate
9%
12%
11%
12%
When I hear the first seatbelt un-click
6%
11%
14%
12%
When the row previous to me stands to disembark
28%
34%
34%
43%
After the row previous to me has disembarked
9%
17%
22%
18%
I wait until the whole plane is empty
7%
6%
4%
5%
I do not fly commercial
37%
15%
6%
4%
Gender
Response
Male
Female
Right when we land
6%
6%
When the plane gets to the gate
13%
8%
When I hear the first seatbelt un-click
10%
10%
When the row previous to me stands to disembark
33%
32%
After the row previous to me has disembarked
17%
14%
I wait until the whole plane is empty
7%
5%
I do not fly commercial
13%
24%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Right when we land
6%
4%
7%
When the plane gets to the gate
9%
10%
13%
When I hear the first seatbelt un-click
8%
9%
13%
When the row previous to me stands to disembark
28%
35%
37%
After the row previous to me has disembarked
10%
16%
21%
I wait until the whole plane is empty
6%
8%
4%
I do not fly commercial
33%
17%
5%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Right when we land
6%
1%
8%
When the plane gets to the gate
12%
8%
11%
When I hear the first seatbelt un-click
12%
7%
10%
When the row previous to me stands to disembark
33%
35%
32%
After the row previous to me has disembarked
18%
11%
16%
I wait until the whole plane is empty
6%
9%
4%
I do not fly commercial
14%
28%
19%
17 Importance of Public
Opinion Polling
How important do you think public opinion polling is to the
democratic process? (N = 1,000)
Response
Percent
Extremely important
30%
Somewhat important
33%
A little important
24%
Not at all important
8%
Actually it is harmful
5%
17.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Extremely important
34%
35%
27%
20%
Somewhat important
36%
28%
35%
35%
A little important
22%
23%
23%
30%
Not at all important
4%
9%
10%
9%
Actually it is harmful
3%
5%
5%
6%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Extremely important
35%
28%
29%
23%
Somewhat important
28%
30%
39%
45%
A little important
23%
29%
19%
16%
Not at all important
9%
8%
8%
7%
Actually it is harmful
5%
4%
4%
9%
Gender
Response
Male
Female
Extremely important
30%
29%
Somewhat important
30%
36%
A little important
27%
22%
Not at all important
9%
8%
Actually it is harmful
5%
5%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Extremely important
28%
33%
29%
Somewhat important
29%
33%
38%
A little important
27%
22%
24%
Not at all important
11%
8%
6%
Actually it is harmful
6%
6%
3%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Extremely important
37%
26%
24%
Somewhat important
37%
24%
34%
A little important
21%
25%
28%
Not at all important
4%
16%
9%
Actually it is harmful
2%
9%
5%
18 Household Pets
Which of the following pets, if any, does your household currently
have? (Select all that apply) (N = 1,000)
Item
Selected
Dog(s)
50%
Cat(s)
35%
Fish
8%
Small pet (hamster, rabbit, etc.) or other pet
7%
Livestock
3%
Horse(s)
2%
Do not currently have pets in my household
30%
18.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
Dog(s)
45%
56%
60%
35%
Cat(s)
34%
39%
36%
29%
Do not currently have pets in my household
32%
25%
22%
44%
Small pet (hamster, rabbit, etc.) or other pet
12%
7%
6%
4%
Fish
11%
10%
7%
5%
Horse(s)
6%
2%
2%
1%
Livestock
5%
4%
3%
2%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
Do not currently have pets in my household
39%
27%
25%
28%
Dog(s)
38%
54%
58%
55%
Cat(s)
33%
37%
33%
33%
Small pet (hamster, rabbit, etc.) or other pet
6%
9%
5%
4%
Fish
4%
11%
3%
12%
Horse(s)
1%
3%
3%
3%
Livestock
1%
3%
6%
6%
Gender
Response
Male
Female
Dog(s)
48%
52%
Cat(s)
35%
35%
Do not currently have pets in my household
32%
29%
Fish
10%
7%
Small pet (hamster, rabbit, etc.) or other pet
6%
8%
Livestock
5%
2%
Horse(s)
4%
1%
Education
Response
HS or less
Some college/2-yr degree
4-yr/post-graduate degree
Dog(s)
50%
49%
51%
Do not currently have pets in my household
35%
24%
30%
Cat(s)
32%
37%
36%
Small pet (hamster, rabbit, etc.) or other pet
5%
12%
6%
Fish
4%
14%
9%
Livestock
2%
6%
3%
Horse(s)
1%
5%
2%
Party ID
Response
Dem/lean Dem
Ind
Rep/lean Rep
Dog(s)
46%
46%
57%
Cat(s)
38%
31%
33%
Do not currently have pets in my household
31%
39%
25%
Fish
10%
3%
9%
Small pet (hamster, rabbit, etc.) or other pet
5%
6%
10%
Livestock
3%
1%
5%
Horse(s)
2%
1%
4%
19 Last Played Words With
Friends
When was the last time you played the mobile game Words With
Friends? (N = 1,000)
Response
Percent
Over 10 years ago (2014 or before)
6%
5-9 years ago (2015 - 2019)
11%
2-4 years ago (2020 - 2022)
16%
Within the past year, but no longer play
12%
I currently play Words With Friends on my mobile device
13%
I’ve never played Words With Friends on my mobile device
43%
19.1
Crosstabs
Age
Response
18-29
30-49
50-64
65+
I’ve never played Words With Friends on my mobile device
31%
26%
52%
68%
Over 10 years ago (2014 or before)
7%
8%
4%
3%
5-9 years ago (2015 - 2019)
17%
13%
9%
3%
2-4 years ago (2020 - 2022)
18%
21%
15%
9%
Within the past year, but no longer play
9%
17%
13%
7%
I currently play Words With Friends on my mobile device
18%
16%
8%
10%
Income
Response
< $50,000
$50,000-$99,999
$100,000 - $149,999
> $150,000
I’ve never played Words With Friends on my mobile device
45%
42%
41%
40%
Over 10 years ago (2014 or before)
5%
5%
8%
5%
5-9 years ago (2015 - 2019)
11%
10%
8%
16%
2-4 years ago (2020 - 2022)
15%
19%
13%
12%
Within the past year, but no longer play
12%
13%
10%
13%
I currently play Words With Friends on my mobile device
