Quirks 2024 Omnibus Survey
Prepared by Verasight
July 29 - August 02, 2024
Key Takeaways
1 Importance of Digital Accessibility
| Response | Percent |
|---|---|
| 5 Very important | 64% |
| 4 Somewhat important | 24% |
| 3 Neutral | 9% |
| 2 Somewhat unimportant | 1% |
| 1 Not at all important | 1% |
1.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| 5 Very important | 69% | 61% | 62% | 68% |
| 4 Somewhat important | 27% | 24% | 26% | 21% |
| 3 Neutral | 4% | 12% | 11% | 8% |
| 2 Somewhat unimportant | 0% | 2% | 0% | 2% |
| 1 Not at all important | 0% | 2% | 0% | 1% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| 5 Very important | 64% | 66% | 61% | 64% |
| 4 Somewhat important | 23% | 23% | 27% | 29% |
| 3 Neutral | 12% | 10% | 6% | 7% |
| 2 Somewhat unimportant | 0% | 1% | 3% | 0% |
| 1 Not at all important | 1% | 1% | 2% | 0% |
Gender
| Response | Male | Female |
|---|---|---|
| 5 Very important | 60% | 68% |
| 4 Somewhat important | 29% | 20% |
| 3 Neutral | 8% | 11% |
| 2 Somewhat unimportant | 1% | 1% |
| 1 Not at all important | 1% | 1% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| 5 Very important | 63% | 64% | 67% |
| 4 Somewhat important | 22% | 27% | 25% |
| 3 Neutral | 14% | 6% | 7% |
| 2 Somewhat unimportant | 0% | 2% | 2% |
| 1 Not at all important | 2% | 1% | 0% |
2 Views on AI Technology
| Response | Percent |
|---|---|
| Yes | 34% |
| No | 34% |
| Maybe/Not Sure | 33% |
2.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Yes | 35% | 38% | 35% | 24% |
| No | 33% | 33% | 32% | 39% |
| Maybe/Not Sure | 32% | 29% | 33% | 37% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Yes | 38% | 32% | 33% | 27% |
| No | 24% | 37% | 40% | 40% |
| Maybe/Not Sure | 38% | 31% | 27% | 33% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Yes | 38% | 31% | 32% |
| No | 25% | 40% | 38% |
| Maybe/Not Sure | 37% | 29% | 30% |
3 Frequency of Encountering Inaccessible Web Content
| Response | Percent |
|---|---|
| Daily | 7% |
| Weekly | 8% |
| Monthly | 6% |
| Annually | 3% |
| Never | 75% |
3.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Daily | 7% | 12% | 6% | 3% |
| Weekly | 10% | 12% | 3% | 4% |
| Monthly | 10% | 5% | 6% | 5% |
| Annually | 5% | 3% | 2% | 2% |
| Never | 67% | 68% | 83% | 86% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Daily | 8% | 10% | 4% | 2% |
| Weekly | 6% | 10% | 7% | 5% |
| Monthly | 8% | 5% | 7% | 8% |
| Annually | 3% | 3% | 1% | 4% |
| Never | 75% | 72% | 81% | 81% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Daily | 8% | 10% | 5% |
| Weekly | 6% | 11% | 7% |
| Monthly | 8% | 6% | 5% |
| Annually | 4% | 2% | 3% |
| Never | 74% | 71% | 80% |
4 Consumption of Whiskey/Bourbon
| Response | Percent |
|---|---|
| Never | 41% |
| Once every few months | 25% |
| Once or twice a month | 15% |
| Once or twice a week | 13% |
| More than once a week | 5% |
4.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Never | 41% | 28% | 47% | 54% |
| Once every few months | 26% | 28% | 25% | 21% |
| Once or twice a month | 10% | 20% | 16% | 12% |
| Once or twice a week | 19% | 16% | 6% | 11% |
| More than once a week | 5% | 7% | 6% | 3% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Never | 53% | 36% | 37% | 37% |
| Once every few months | 24% | 27% | 25% | 23% |
| Once or twice a month | 10% | 17% | 16% | 21% |
| Once or twice a week | 9% | 14% | 16% | 14% |
| More than once a week | 4% | 6% | 7% | 6% |
Gender
| Response | Male | Female |
|---|---|---|
| Never | 32% | 50% |
| Once every few months | 24% | 27% |
| Once or twice a month | 20% | 11% |
| Once or twice a week | 17% | 9% |
| More than once a week | 8% | 3% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Never | 50% | 36% | 36% |
| Once every few months | 22% | 29% | 27% |
| Once or twice a month | 12% | 17% | 18% |
| Once or twice a week | 12% | 11% | 15% |
| More than once a week | 4% | 7% | 5% |
5 Giraffe Wearing a Tie
| Response | Percent |
|---|---|
| Top of the neck | 32% |
| Bottom of the neck | 68% |
5.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Top of the neck | 32% | 37% | 28% | 28% |
| Bottom of the neck | 68% | 63% | 72% | 72% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Top of the neck | 28% | 35% | 35% | 25% |
| Bottom of the neck | 72% | 65% | 65% | 75% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Top of the neck | 29% | 34% | 33% |
| Bottom of the neck | 71% | 66% | 67% |
7 Sunscreen Usage
| Response | Percent |
|---|---|
| Never | 36% |
| 25% of the time | 28% |
| 50% of the time | 17% |
| 75% of the time | 11% |
| 100% of the time | 7% |
7.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Never | 31% | 30% | 37% | 49% |
| 25% of the time | 32% | 25% | 27% | 29% |
| 50% of the time | 17% | 22% | 18% | 8% |
| 75% of the time | 16% | 13% | 11% | 7% |
| 100% of the time | 4% | 9% | 6% | 7% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Never | 55% | 32% | 24% | 22% |
| 25% of the time | 24% | 27% | 34% | 33% |
| 50% of the time | 10% | 19% | 20% | 25% |
| 75% of the time | 6% | 12% | 16% | 14% |
| 100% of the time | 5% | 9% | 6% | 6% |
Gender
| Response | Male | Female |
|---|---|---|
| Never | 38% | 35% |
| 25% of the time | 28% | 28% |
| 50% of the time | 20% | 15% |
| 75% of the time | 10% | 12% |
| 100% of the time | 4% | 10% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Never | 50% | 36% | 23% |
| 25% of the time | 26% | 24% | 33% |
| 50% of the time | 13% | 18% | 21% |
| 75% of the time | 6% | 13% | 16% |
| 100% of the time | 5% | 8% | 8% |
8 Belief in Astrology
| Response | Percent |
|---|---|
| 1 - Completely believe in astrology | 13% |
| 2 | 14% |
| 3 | 28% |
| 4 | 17% |
| 5 - Do not believe in astrology at all | 28% |
8.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| 1 - Completely believe in astrology | 13% | 18% | 14% | 4% |
| 2 | 14% | 20% | 13% | 6% |
| 3 | 34% | 31% | 24% | 25% |
| 4 | 21% | 13% | 15% | 22% |
| 5 - Do not believe in astrology at all | 20% | 19% | 34% | 43% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| 1 - Completely believe in astrology | 19% | 11% | 9% | 8% |
| 2 | 13% | 15% | 17% | 7% |
| 3 | 36% | 28% | 20% | 22% |
| 4 | 11% | 19% | 19% | 24% |
| 5 - Do not believe in astrology at all | 22% | 28% | 35% | 39% |
Gender
| Response | Male | Female |
|---|---|---|
| 1 - Completely believe in astrology | 10% | 16% |
| 2 | 10% | 17% |
| 3 | 28% | 28% |
| 4 | 18% | 16% |
| 5 - Do not believe in astrology at all | 34% | 23% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| 1 - Completely believe in astrology | 16% | 14% | 8% |
| 2 | 15% | 16% | 11% |
| 3 | 33% | 25% | 26% |
| 4 | 12% | 20% | 20% |
| 5 - Do not believe in astrology at all | 25% | 25% | 34% |
9 Belief in Astrology’s Influence on Personality
| Response | Percent |
|---|---|
| 1 - Completely believe in astrology’s influence on your personality | 11% |
| 2 | 15% |
| 3 | 26% |
| 4 | 16% |
| 5 - Do not believe in astrology’s influence on your personality at all | 32% |
9.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| 1 - Completely believe in astrology’s influence on your personality | 14% | 15% | 10% | 3% |
| 2 | 19% | 18% | 14% | 6% |
| 3 | 26% | 30% | 26% | 21% |
| 4 | 21% | 12% | 16% | 18% |
| 5 - Do not believe in astrology’s influence on your personality at all | 21% | 24% | 34% | 52% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| 1 - Completely believe in astrology’s influence on your personality | 15% | 11% | 9% | 6% |
| 2 | 13% | 16% | 16% | 12% |
| 3 | 31% | 28% | 16% | 19% |
| 4 | 15% | 14% | 19% | 22% |
| 5 - Do not believe in astrology’s influence on your personality at all | 26% | 31% | 40% | 41% |
Gender
| Response | Male | Female |
|---|---|---|
| 1 - Completely believe in astrology’s influence on your personality | 8% | 14% |
| 2 | 13% | 16% |
| 3 | 26% | 26% |
| 4 | 16% | 16% |
| 5 - Do not believe in astrology’s influence on your personality at all | 38% | 27% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| 1 - Completely believe in astrology’s influence on your personality | 15% | 10% | 7% |
| 2 | 13% | 18% | 14% |
| 3 | 29% | 29% | 21% |
| 4 | 16% | 14% | 18% |
| 5 - Do not believe in astrology’s influence on your personality at all | 27% | 29% | 40% |
10 Favorite Streaming Service
| Response | Percent |
|---|---|
| Netflix | 38% |
| Amazon Prime Video | 22% |
| Hulu | 15% |
| Disney+ | 9% |
| Other | 17% |
10.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Netflix | 46% | 36% | 37% | 35% |
| Disney+ | 10% | 13% | 7% | 3% |
| Amazon Prime Video | 16% | 21% | 23% | 27% |
| Hulu | 19% | 17% | 13% | 8% |
| Other | 8% | 13% | 19% | 27% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Netflix | 30% | 39% | 41% | 51% |
| Disney+ | 9% | 10% | 5% | 10% |
| Amazon Prime Video | 22% | 21% | 27% | 19% |
| Hulu | 12% | 17% | 15% | 10% |
| Other | 27% | 14% | 11% | 10% |
Gender
| Response | Male | Female |
|---|---|---|
| Netflix | 37% | 39% |
| Disney+ | 9% | 8% |
| Amazon Prime Video | 24% | 21% |
| Hulu | 12% | 17% |
| Other | 18% | 15% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Netflix | 37% | 32% | 43% |
| Disney+ | 9% | 11% | 8% |
| Amazon Prime Video | 21% | 25% | 22% |
| Hulu | 14% | 19% | 12% |
| Other | 20% | 14% | 16% |
11 Changes in Grocery Spending
| Response | Percent |
|---|---|
| I am shopping at more stores | 26% |
| I am shopping at fewer stores | 34% |
| N/A - no change | 40% |
11.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| I am shopping at more stores | 30% | 35% | 19% | 16% |
| I am shopping at fewer stores | 29% | 41% | 37% | 27% |
| N/A - no change | 41% | 24% | 44% | 57% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| I am shopping at more stores | 18% | 27% | 32% | 32% |
| I am shopping at fewer stores | 40% | 34% | 31% | 23% |
| N/A - no change | 42% | 38% | 37% | 44% |
Gender
| Response | Male | Female |
|---|---|---|
| I am shopping at more stores | 30% | 22% |
| I am shopping at fewer stores | 28% | 40% |
| N/A - no change | 42% | 38% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| I am shopping at more stores | 21% | 26% | 31% |
| I am shopping at fewer stores | 35% | 40% | 29% |
| N/A - no change | 44% | 34% | 40% |
12 Amazon Prime Membership
| Response | Percent |
|---|---|
| Yes | 71% |
| No | 29% |
12.1 Crosstabs
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Yes | 59% | 71% | 83% | 81% |
| No | 41% | 29% | 17% | 19% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Yes | 63% | 75% | 76% |
| No | 37% | 25% | 24% |
13 Paying for Digital Invitations
| Response | Percent |
|---|---|
| Yes | 18% |
| No | 78% |
| Not sure/Can’t remember | 4% |
13.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Yes | 24% | 30% | 12% | 2% |
| No | 65% | 65% | 87% | 97% |
| Not sure/Can’t remember | 11% | 4% | 1% | 1% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Yes | 9% | 21% | 28% | 21% |
| No | 86% | 77% | 69% | 73% |
| Not sure/Can’t remember | 6% | 2% | 3% | 7% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Yes | 12% | 18% | 24% |
| No | 81% | 80% | 73% |
| Not sure/Can’t remember | 7% | 2% | 3% |
14 Willingness to Pay for Podcasts
| Response | Percent |
|---|---|
| Very likely | 13% |
| Somewhat likely | 18% |
| Neither likely nor unlikely | 11% |
| Somewhat unlikely | 10% |
| Very unlikely | 17% |
| I don’t listen to podcasts (or any free podcasts) | 31% |
14.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Very likely | 13% | 19% | 11% | 6% |
| Somewhat likely | 19% | 24% | 13% | 13% |
| Neither likely nor unlikely | 17% | 14% | 5% | 8% |
| Somewhat unlikely | 13% | 9% | 9% | 8% |
| Very unlikely | 11% | 15% | 23% | 17% |
| I don’t listen to podcasts (or any free podcasts) | 26% | 18% | 38% | 48% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Very likely | 9% | 14% | 18% | 14% |
| Somewhat likely | 12% | 18% | 25% | 26% |
| Neither likely nor unlikely | 13% | 12% | 9% | 7% |
| Somewhat unlikely | 9% | 9% | 11% | 9% |
| Very unlikely | 16% | 17% | 15% | 18% |
| I don’t listen to podcasts (or any free podcasts) | 40% | 31% | 21% | 26% |
Gender
| Response | Male | Female |
|---|---|---|
| Very likely | 16% | 10% |
| Somewhat likely | 19% | 17% |
| Neither likely nor unlikely | 14% | 9% |
| Somewhat unlikely | 10% | 9% |
| Very unlikely | 15% | 18% |
| I don’t listen to podcasts (or any free podcasts) | 27% | 36% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Very likely | 11% | 13% | 16% |
| Somewhat likely | 12% | 19% | 24% |
| Neither likely nor unlikely | 14% | 8% | 10% |
| Somewhat unlikely | 10% | 9% | 10% |
| Very unlikely | 15% | 17% | 18% |
| I don’t listen to podcasts (or any free podcasts) | 39% | 34% | 22% |
15 Interest in Mobile Games
| Response | Percent |
|---|---|
| Yes | 40% |
| No | 37% |
| N/A, I don’t play mobile games | 23% |
15.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Yes | 44% | 54% | 33% | 22% |
| No | 39% | 32% | 43% | 38% |
| N/A, I don’t play mobile games | 18% | 13% | 23% | 40% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Yes | 41% | 42% | 38% | 32% |
| No | 38% | 36% | 37% | 40% |
| N/A, I don’t play mobile games | 21% | 21% | 25% | 29% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Yes | 41% | 39% | 40% |
| No | 36% | 42% | 36% |
| N/A, I don’t play mobile games | 23% | 19% | 24% |
16 Disembarking Flight Behavior
| Response | Percent |
|---|---|
| When the row previous to me stands to disembark | 33% |
| After the row previous to me has disembarked | 16% |
| When the plane gets to the gate | 11% |
| When I hear the first seatbelt un-click | 10% |
| Right when we land | 6% |
| I wait until the whole plane is empty | 6% |
| I do not fly commercial | 19% |
16.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Right when we land | 8% | 10% | 3% | 2% |
| When the plane gets to the gate | 4% | 11% | 13% | 13% |
| When I hear the first seatbelt un-click | 8% | 11% | 9% | 11% |
| When the row previous to me stands to disembark | 36% | 28% | 34% | 36% |
| After the row previous to me has disembarked | 17% | 16% | 16% | 14% |
| I wait until the whole plane is empty | 8% | 6% | 5% | 5% |
| I do not fly commercial | 19% | 18% | 20% | 19% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Right when we land | 5% | 6% | 8% | 6% |
| When the plane gets to the gate | 9% | 12% | 11% | 12% |
| When I hear the first seatbelt un-click | 6% | 11% | 14% | 12% |
| When the row previous to me stands to disembark | 28% | 34% | 34% | 43% |
| After the row previous to me has disembarked | 9% | 17% | 22% | 18% |
| I wait until the whole plane is empty | 7% | 6% | 4% | 5% |
| I do not fly commercial | 37% | 15% | 6% | 4% |
Gender
| Response | Male | Female |
|---|---|---|
| Right when we land | 6% | 6% |
| When the plane gets to the gate | 13% | 8% |
| When I hear the first seatbelt un-click | 10% | 10% |
| When the row previous to me stands to disembark | 33% | 32% |
| After the row previous to me has disembarked | 17% | 14% |
| I wait until the whole plane is empty | 7% | 5% |
| I do not fly commercial | 13% | 24% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Right when we land | 6% | 4% | 7% |
| When the plane gets to the gate | 9% | 10% | 13% |
| When I hear the first seatbelt un-click | 8% | 9% | 13% |
| When the row previous to me stands to disembark | 28% | 35% | 37% |
| After the row previous to me has disembarked | 10% | 16% | 21% |
| I wait until the whole plane is empty | 6% | 8% | 4% |
| I do not fly commercial | 33% | 17% | 5% |
Party ID
| Response | Dem/lean Dem | Ind | Rep/lean Rep |
|---|---|---|---|
| Right when we land | 6% | 1% | 8% |
| When the plane gets to the gate | 12% | 8% | 11% |
| When I hear the first seatbelt un-click | 12% | 7% | 10% |
| When the row previous to me stands to disembark | 33% | 35% | 32% |
| After the row previous to me has disembarked | 18% | 11% | 16% |
| I wait until the whole plane is empty | 6% | 9% | 4% |
| I do not fly commercial | 14% | 28% | 19% |
17 Importance of Public Opinion Polling
| Response | Percent |
|---|---|
|
30% |
|
33% |
|
24% |
|
8% |
|
5% |
17.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
|
34% | 35% | 27% | 20% |
|
36% | 28% | 35% | 35% |
|
22% | 23% | 23% | 30% |
|
4% | 9% | 10% | 9% |
|
3% | 5% | 5% | 6% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
|
35% | 28% | 29% | 23% |
|
28% | 30% | 39% | 45% |
|
23% | 29% | 19% | 16% |
|
9% | 8% | 8% | 7% |
|
5% | 4% | 4% | 9% |
Gender
| Response | Male | Female |
|---|---|---|
|
30% | 29% |
|
30% | 36% |
|
27% | 22% |
|
9% | 8% |
|
5% | 5% |
18 Household Pets
| Item | Selected |
|---|---|
| Dog(s) | 50% |
| Cat(s) | 35% |
| Fish | 8% |
| Small pet (hamster, rabbit, etc.) or other pet | 7% |
| Livestock | 3% |
| Horse(s) | 2% |
| Do not currently have pets in my household | 30% |
18.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Dog(s) | 45% | 56% | 60% | 35% |
| Cat(s) | 34% | 39% | 36% | 29% |
| Do not currently have pets in my household | 32% | 25% | 22% | 44% |
| Small pet (hamster, rabbit, etc.) or other pet | 12% | 7% | 6% | 4% |
| Fish | 11% | 10% | 7% | 5% |
| Horse(s) | 6% | 2% | 2% | 1% |
| Livestock | 5% | 4% | 3% | 2% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Do not currently have pets in my household | 39% | 27% | 25% | 28% |
| Dog(s) | 38% | 54% | 58% | 55% |
| Cat(s) | 33% | 37% | 33% | 33% |
| Small pet (hamster, rabbit, etc.) or other pet | 6% | 9% | 5% | 4% |
| Fish | 4% | 11% | 3% | 12% |
| Horse(s) | 1% | 3% | 3% | 3% |
| Livestock | 1% | 3% | 6% | 6% |
Gender
| Response | Male | Female |
|---|---|---|
| Dog(s) | 48% | 52% |
| Cat(s) | 35% | 35% |
| Do not currently have pets in my household | 32% | 29% |
| Fish | 10% | 7% |
| Small pet (hamster, rabbit, etc.) or other pet | 6% | 8% |
| Livestock | 5% | 2% |
| Horse(s) | 4% | 1% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Dog(s) | 50% | 49% | 51% |
| Do not currently have pets in my household | 35% | 24% | 30% |
| Cat(s) | 32% | 37% | 36% |
| Small pet (hamster, rabbit, etc.) or other pet | 5% | 12% | 6% |
| Fish | 4% | 14% | 9% |
| Livestock | 2% | 6% | 3% |
| Horse(s) | 1% | 5% | 2% |
19 Last Played Words With Friends
| Response | Percent |
|---|---|
| Over 10 years ago (2014 or before) | 6% |
| 5-9 years ago (2015 - 2019) | 11% |
| 2-4 years ago (2020 - 2022) | 16% |
| Within the past year, but no longer play | 12% |
| I currently play Words With Friends on my mobile device | 13% |
| I’ve never played Words With Friends on my mobile device | 43% |
19.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| I’ve never played Words With Friends on my mobile device | 31% | 26% | 52% | 68% |
| Over 10 years ago (2014 or before) | 7% | 8% | 4% | 3% |
| 5-9 years ago (2015 - 2019) | 17% | 13% | 9% | 3% |
| 2-4 years ago (2020 - 2022) | 18% | 21% | 15% | 9% |
| Within the past year, but no longer play | 9% | 17% | 13% | 7% |
| I currently play Words With Friends on my mobile device | 18% | 16% | 8% | 10% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| I’ve never played Words With Friends on my mobile device | 45% | 42% | 41% | 40% |
| Over 10 years ago (2014 or before) | 5% | 5% | 8% | 5% |
| 5-9 years ago (2015 - 2019) | 11% | 10% | 8% | 16% |
| 2-4 years ago (2020 - 2022) | 15% | 19% | 13% | 12% |
| Within the past year, but no longer play | 12% | 13% | 10% | 13% |
| I currently play Words With Friends on my mobile device | 13% | 11% | 19% | 13% |
Gender
| Response | Male | Female |
|---|---|---|
| I’ve never played Words With Friends on my mobile device | 42% | 43% |
| Over 10 years ago (2014 or before) | 6% | 5% |
| 5-9 years ago (2015 - 2019) | 11% | 10% |
| 2-4 years ago (2020 - 2022) | 16% | 16% |
| Within the past year, but no longer play | 12% | 12% |
| I currently play Words With Friends on my mobile device | 13% | 13% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| I’ve never played Words With Friends on my mobile device | 48% | 35% | 43% |
| Over 10 years ago (2014 or before) | 4% | 4% | 8% |
| 5-9 years ago (2015 - 2019) | 9% | 12% | 12% |
| 2-4 years ago (2020 - 2022) | 12% | 27% | 13% |
| Within the past year, but no longer play | 11% | 16% | 10% |
| I currently play Words With Friends on my mobile device | 16% | 5% | 15% |
Party ID
| Response | Dem/lean Dem | Ind | Rep/lean Rep |
|---|---|---|---|
| I’ve never played Words With Friends on my mobile device | 41% | 41% | 45% |
| Over 10 years ago (2014 or before) | 6% | 4% | 7% |
| 5-9 years ago (2015 - 2019) | 9% | 16% | 9% |
| 2-4 years ago (2020 - 2022) | 19% | 14% | 13% |
| Within the past year, but no longer play | 12% | 11% | 13% |
| I currently play Words With Friends on my mobile device | 13% | 13% | 13% |
20 Moving Due to Climate Change
| Response | Percent |
|---|---|
| Yes, to an exurban or rural area in my state | 4% |
| Yes, to an urban or suburban area in my state | 5% |
| Yes, to another state | 6% |
| No, I’m not planning to move, but I am concerned about the effects of climate change in my area | 38% |
| No, I’m not planning to move because I’m not worried about the effects of climate change to my area | 47% |
20.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Yes, to an exurban or rural area in my state | 7% | 5% | 2% | 1% |
| Yes, to an urban or suburban area in my state | 5% | 9% | 3% | 1% |
| Yes, to another state | 9% | 7% | 5% | 2% |
| No, I’m not planning to move, but I am concerned about the effects of climate change in my area | 43% | 35% | 40% | 36% |
| No, I’m not planning to move because I’m not worried about the effects of climate change to my area | 35% | 43% | 50% | 61% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Yes, to an exurban or rural area in my state | 5% | 4% | 2% | 5% |
| Yes, to an urban or suburban area in my state | 4% | 6% | 6% | 3% |
| Yes, to another state | 5% | 6% | 7% | 5% |
| No, I’m not planning to move, but I am concerned about the effects of climate change in my area | 35% | 38% | 40% | 44% |
| No, I’m not planning to move because I’m not worried about the effects of climate change to my area | 51% | 46% | 45% | 42% |
Gender
| Response | Male | Female |
|---|---|---|
| Yes, to an exurban or rural area in my state | 4% | 4% |
| Yes, to an urban or suburban area in my state | 6% | 4% |
| Yes, to another state | 5% | 6% |
| No, I’m not planning to move, but I am concerned about the effects of climate change in my area | 37% | 39% |
| No, I’m not planning to move because I’m not worried about the effects of climate change to my area | 48% | 47% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Yes, to an exurban or rural area in my state | 5% | 3% | 4% |
| Yes, to an urban or suburban area in my state | 3% | 6% | 7% |
| Yes, to another state | 5% | 6% | 6% |
| No, I’m not planning to move, but I am concerned about the effects of climate change in my area | 30% | 40% | 45% |
| No, I’m not planning to move because I’m not worried about the effects of climate change to my area | 58% | 45% | 38% |
Party ID
| Response | Dem/lean Dem | Ind | Rep/lean Rep |
|---|---|---|---|
| Yes, to an exurban or rural area in my state | 5% | 3% | 3% |
| Yes, to an urban or suburban area in my state | 6% | 4% | 5% |
| Yes, to another state | 7% | 5% | 4% |
| No, I’m not planning to move, but I am concerned about the effects of climate change in my area | 52% | 37% | 24% |
| No, I’m not planning to move because I’m not worried about the effects of climate change to my area | 30% | 51% | 64% |
21 Trust in Financial Companies
| Item | Selected |
|---|---|
| A local credit union near you | 37% |
| A large national bank | 36% |
| I don’t trust anybody with my money | 22% |
| A digital only bank | 19% |
| An innovative fintech | 11% |
| I only use cash | 8% |
21.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| A large national bank | 40% | 34% | 30% | 40% |
| A local credit union near you | 36% | 37% | 41% | 36% |
| A digital only bank | 28% | 27% | 12% | 8% |
| I don’t trust anybody with my money | 23% | 19% | 26% | 21% |
| An innovative fintech | 15% | 19% | 5% | 4% |
| I only use cash | 10% | 13% | 6% | 3% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| I don’t trust anybody with my money | 34% | 18% | 13% | 15% |
| A local credit union near you | 28% | 41% | 44% | 39% |
| A large national bank | 25% | 36% | 48% | 45% |
| A digital only bank | 15% | 19% | 27% | 21% |
| I only use cash | 12% | 9% | 4% | 2% |
| An innovative fintech | 2% | 13% | 18% | 18% |
Gender
| Response | Male | Female |
|---|---|---|
| A local credit union near you | 42% | 33% |
| A large national bank | 40% | 32% |
| A digital only bank | 24% | 15% |
| An innovative fintech | 18% | 5% |
| I don’t trust anybody with my money | 16% | 27% |
| I only use cash | 8% | 9% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| I don’t trust anybody with my money | 31% | 19% | 14% |
| A local credit union near you | 29% | 42% | 43% |
| A large national bank | 24% | 41% | 44% |
| A digital only bank | 14% | 22% | 23% |
| I only use cash | 13% | 7% | 4% |
| An innovative fintech | 3% | 14% | 18% |
22 Necessity of a Bachelor’s Degree
| Response | Percent |
|---|---|
| Definitely don’t need one | 20% |
| Probably don’t need one | 29% |
| Probably need one | 34% |
| Definitely need one | 18% |
22.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Definitely don’t need one | 15% | 17% | 24% | 23% |
| Probably don’t need one | 24% | 27% | 28% | 36% |
| Probably need one | 39% | 35% | 32% | 31% |
| Definitely need one | 22% | 21% | 15% | 10% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Definitely don’t need one | 22% | 20% | 17% | 17% |
| Probably don’t need one | 26% | 32% | 26% | 25% |
| Probably need one | 32% | 33% | 34% | 44% |
| Definitely need one | 19% | 15% | 23% | 14% |
Gender
| Response | Male | Female |
|---|---|---|
| Definitely don’t need one | 22% | 18% |
| Probably don’t need one | 29% | 28% |
| Probably need one | 31% | 36% |
| Definitely need one | 18% | 18% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Definitely don’t need one | 25% | 21% | 13% |
| Probably don’t need one | 26% | 30% | 31% |
| Probably need one | 34% | 34% | 34% |
| Definitely need one | 15% | 14% | 22% |
23 Value of Online Bachelor’s Degrees
| Response | Percent |
|---|---|
| Yes, valued much more | 10% |
| Yes, valued a little more | 15% |
| Valued about the same | 26% |
| No, valued a little less | 17% |
| No, valued much less | 11% |
| Unsure | 20% |
23.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Yes, valued much more | 14% | 16% | 7% | 3% |
| Yes, valued a little more | 15% | 18% | 15% | 12% |
| Valued about the same | 17% | 24% | 30% | 33% |
| No, valued a little less | 18% | 16% | 17% | 20% |
| No, valued much less | 13% | 10% | 11% | 10% |
| Unsure | 24% | 16% | 21% | 22% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Yes, valued much more | 11% | 10% | 14% | 9% |
| Yes, valued a little more | 14% | 15% | 16% | 17% |
| Valued about the same | 25% | 28% | 25% | 25% |
| No, valued a little less | 11% | 19% | 23% | 18% |
| No, valued much less | 10% | 11% | 9% | 16% |
| Unsure | 30% | 16% | 14% | 14% |
Gender
| Response | Male | Female |
|---|---|---|
| Yes, valued much more | 12% | 9% |
| Yes, valued a little more | 15% | 15% |
| Valued about the same | 28% | 25% |
| No, valued a little less | 17% | 18% |
| No, valued much less | 11% | 11% |
| Unsure | 17% | 23% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Yes, valued much more | 9% | 11% | 12% |
| Yes, valued a little more | 14% | 15% | 16% |
| Valued about the same | 25% | 28% | 27% |
| No, valued a little less | 10% | 20% | 24% |
| No, valued much less | 12% | 11% | 10% |
| Unsure | 30% | 15% | 13% |
24 Impact of Telehealth on Healthcare Access
| Item | Selected |
|---|---|
| I don’t use telehealth at all | 41% |
| I have used telehealth to speak to my usual doctor at least once in the past year | 34% |
| I have used telehealth to speak to someone who is not my usual doctor at least once in the past year | 25% |
| I don’t have a usual doctor and I only use telehealth when I have a problem | 11% |
24.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| I don’t use telehealth at all | 44% | 29% | 44% | 52% |
| I have used telehealth to speak to my usual doctor at least once in the past year | 31% | 37% | 35% | 34% |
| I have used telehealth to speak to someone who is not my usual doctor at least once in the past year | 26% | 35% | 20% | 15% |
| I don’t have a usual doctor and I only use telehealth when I have a problem | 16% | 17% | 9% | 2% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| I don’t use telehealth at all | 51% | 40% | 31% | 31% |
| I have used telehealth to speak to my usual doctor at least once in the past year | 29% | 34% | 42% | 40% |
| I have used telehealth to speak to someone who is not my usual doctor at least once in the past year | 16% | 26% | 36% | 30% |
| I don’t have a usual doctor and I only use telehealth when I have a problem | 10% | 13% | 9% | 9% |
Gender
| Response | Male | Female |
|---|---|---|
| I don’t use telehealth at all | 38% | 43% |
| I have used telehealth to speak to my usual doctor at least once in the past year | 35% | 34% |
| I have used telehealth to speak to someone who is not my usual doctor at least once in the past year | 29% | 21% |
| I don’t have a usual doctor and I only use telehealth when I have a problem | 14% | 8% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| I don’t use telehealth at all | 53% | 35% | 32% |
| I have used telehealth to speak to my usual doctor at least once in the past year | 28% | 38% | 39% |
| I have used telehealth to speak to someone who is not my usual doctor at least once in the past year | 14% | 30% | 32% |
| I don’t have a usual doctor and I only use telehealth when I have a problem | 10% | 15% | 10% |
Party ID
| Response | Dem/lean Dem | Ind | Rep/lean Rep |
|---|---|---|---|
| I have used telehealth to speak to my usual doctor at least once in the past year | 39% | 26% | 34% |
| I don’t use telehealth at all | 33% | 53% | 42% |
| I have used telehealth to speak to someone who is not my usual doctor at least once in the past year | 28% | 18% | 25% |
| I don’t have a usual doctor and I only use telehealth when I have a problem | 13% | 9% | 10% |
25 Effectiveness of Advertising
| Response | Percent |
|---|---|
| More effective than annoying | 16% |
| Only slightly more effective than annoying | 22% |
| Only slightly more annoying than effective | 20% |
| More annoying than effective | 28% |
| I don’t want ads | 13% |
25.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| More effective than annoying | 19% | 19% | 14% | 12% |
| Only slightly more effective than annoying | 22% | 24% | 23% | 19% |
| Only slightly more annoying than effective | 17% | 24% | 18% | 21% |
| More annoying than effective | 23% | 20% | 36% | 38% |
| I don’t want ads | 19% | 13% | 10% | 10% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| More effective than annoying | 14% | 15% | 24% | 16% |
| Only slightly more effective than annoying | 22% | 23% | 19% | 25% |
| Only slightly more annoying than effective | 21% | 21% | 20% | 18% |
| More annoying than effective | 25% | 31% | 31% | 24% |
| I don’t want ads | 18% | 10% | 6% | 16% |
Gender
| Response | Male | Female |
|---|---|---|
| More effective than annoying | 16% | 17% |
| Only slightly more effective than annoying | 22% | 22% |
| Only slightly more annoying than effective | 21% | 20% |
| More annoying than effective | 29% | 28% |
| I don’t want ads | 12% | 13% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| More effective than annoying | 13% | 16% | 20% |
| Only slightly more effective than annoying | 24% | 23% | 19% |
| Only slightly more annoying than effective | 20% | 22% | 19% |
| More annoying than effective | 25% | 29% | 32% |
| I don’t want ads | 18% | 10% | 9% |
26 Preferred Online Invitation Platform
| Response | Percent |
|---|---|
| Facebook Events | 22% |
| Evite | 9% |
| Eventbrite | 8% |
| Paperless Post | 3% |
| Greenvelope | 3% |
| Partiful | 2% |
| Other | 1% |
| I don’t use online invitation platforms | 52% |
26.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Eventbrite | 9% | 11% | 6% | 5% |
| Evite | 9% | 9% | 13% | 6% |
| Greenvelope | 3% | 4% | 2% | 0% |
| Partiful | 5% | 3% | 0% | 0% |
| Paperless Post | 3% | 6% | 2% | 0% |
| Facebook Events | 24% | 31% | 17% | 12% |
| Other | 1% | 2% | 1% | 0% |
| I don’t use online invitation platforms | 46% | 34% | 59% | 77% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Eventbrite | 5% | 10% | 6% | 12% |
| Evite | 4% | 8% | 16% | 21% |
| Greenvelope | 2% | 2% | 5% | 2% |
| Partiful | 1% | 3% | 2% | 1% |
| Paperless Post | 0% | 4% | 4% | 3% |
| Facebook Events | 21% | 23% | 22% | 20% |
| Other | 1% | 2% | 1% | 1% |
| I don’t use online invitation platforms | 67% | 47% | 45% | 40% |
Gender
| Response | Male | Female |
|---|---|---|
| Eventbrite | 9% | 8% |
| Evite | 9% | 10% |
| Greenvelope | 3% | 2% |
| Partiful | 2% | 2% |
| Paperless Post | 4% | 2% |
| Facebook Events | 25% | 19% |
| Other | 1% | 1% |
| I don’t use online invitation platforms | 47% | 56% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Eventbrite | 4% | 10% | 10% |
| Evite | 6% | 9% | 13% |
| Greenvelope | 2% | 3% | 3% |
| Partiful | 2% | 2% | 3% |
| Paperless Post | 2% | 2% | 5% |
| Facebook Events | 23% | 23% | 19% |
| Other | 2% | 0% | 1% |
| I don’t use online invitation platforms | 59% | 50% | 46% |
27 Predictions for Next U.S. President
| Response | Percent |
|---|---|
| Donald Trump | 45% |
| Kamala Harris | 43% |
| Neither | 12% |
27.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Kamala Harris | 47% | 43% | 40% | 44% |
| Donald Trump | 37% | 44% | 51% | 46% |
| Neither | 16% | 14% | 8% | 10% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Kamala Harris | 40% | 42% | 47% | 52% |
| Donald Trump | 41% | 46% | 49% | 44% |
| Neither | 20% | 12% | 3% | 4% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Kamala Harris | 32% | 44% | 54% |
| Donald Trump | 51% | 42% | 41% |
| Neither | 17% | 14% | 5% |
28 Use of Closed Captions While Watching TV
| Response | Percent |
|---|---|
| Always | 23% |
| Sometimes | 29% |
| Rarely | 18% |
| Never | 30% |
28.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| Always | 37% | 24% | 14% | 19% |
| Sometimes | 29% | 36% | 28% | 20% |
| Rarely | 22% | 17% | 15% | 17% |
| Never | 13% | 23% | 42% | 45% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Always | 24% | 24% | 24% | 14% |
| Sometimes | 20% | 31% | 36% | 40% |
| Rarely | 20% | 16% | 15% | 21% |
| Never | 37% | 29% | 25% | 25% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Always | 18% | 28% | 24% |
| Sometimes | 23% | 30% | 35% |
| Rarely | 20% | 15% | 17% |
| Never | 39% | 26% | 24% |
29 Use of AI Technology in Shopping
| Response | Percent |
|---|---|
| No | 64% |
| Yes | 29% |
| I’m not sure | 7% |
29.1 Crosstabs
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| Yes | 22% | 30% | 32% | 38% |
| No | 66% | 64% | 63% | 58% |
| I’m not sure | 12% | 6% | 4% | 4% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| Yes | 22% | 31% | 34% |
| No | 69% | 61% | 61% |
| I’m not sure | 9% | 8% | 5% |
30 Personal Financial Health
| Item | Selected |
|---|---|
| People in this country are struggling financially, despite their income | 54% |
| I am looking for more ways to save money than I was five years ago | 49% |
| I am worried about money in a way I wasn’t five years ago | 42% |
| I feel like I should be doing better financially | 42% |
| I have spent less money on nonessential items this year compared to five years ago | 34% |
| I feel secure in my financial future | 23% |
| None of these statements apply to me | 7% |
30.1 Crosstabs
Age
| Response | 18-29 | 30-49 | 50-64 | 65+ |
|---|---|---|---|---|
| People in this country are struggling financially, despite their income | 51% | 51% | 61% | 56% |
| I feel like I should be doing better financially | 48% | 49% | 40% | 29% |
| I am looking for more ways to save money than I was five years ago | 44% | 52% | 51% | 47% |
| I am worried about money in a way I wasn’t five years ago | 40% | 43% | 46% | 41% |
| I have spent less money on nonessential items this year compared to five years ago | 27% | 32% | 40% | 37% |
| I feel secure in my financial future | 26% | 20% | 20% | 28% |
| None of these statements apply to me | 13% | 5% | 6% | 4% |
Income
| Response | < $50,000 | $50,000-$99,999 | $100,000 - $149,999 | > $150,000 |
|---|---|---|---|---|
| People in this country are struggling financially, despite their income | 53% | 54% | 56% | 54% |
| I am worried about money in a way I wasn’t five years ago | 47% | 43% | 38% | 37% |
| I feel like I should be doing better financially | 45% | 41% | 36% | 47% |
| I am looking for more ways to save money than I was five years ago | 44% | 52% | 48% | 52% |
| I have spent less money on nonessential items this year compared to five years ago | 35% | 32% | 36% | 39% |
| I feel secure in my financial future | 14% | 23% | 32% | 37% |
| None of these statements apply to me | 11% | 5% | 5% | 4% |
Gender
| Response | Male | Female |
|---|---|---|
| People in this country are struggling financially, despite their income | 53% | 55% |
| I am looking for more ways to save money than I was five years ago | 46% | 52% |
| I feel like I should be doing better financially | 38% | 45% |
| I am worried about money in a way I wasn’t five years ago | 38% | 46% |
| I have spent less money on nonessential items this year compared to five years ago | 34% | 33% |
| I feel secure in my financial future | 30% | 16% |
| None of these statements apply to me | 6% | 7% |
Education
| Response | HS or less | Some college/2-yr degree | 4-yr/post-graduate degree |
|---|---|---|---|
| People in this country are struggling financially, despite their income | 52% | 60% | 52% |
| I am looking for more ways to save money than I was five years ago | 44% | 50% | 53% |
| I feel like I should be doing better financially | 39% | 43% | 44% |
| I am worried about money in a way I wasn’t five years ago | 39% | 51% | 40% |
| I have spent less money on nonessential items this year compared to five years ago | 30% | 38% | 35% |
| I feel secure in my financial future | 14% | 21% | 34% |
| None of these statements apply to me | 12% | 4% | 3% |
Party ID
| Response | Dem/lean Dem | Ind | Rep/lean Rep |
|---|---|---|---|
| People in this country are struggling financially, despite their income | 55% | 51% | 55% |
| I am looking for more ways to save money than I was five years ago | 52% | 43% | 50% |
| I feel like I should be doing better financially | 46% | 41% | 38% |
| I am worried about money in a way I wasn’t five years ago | 41% | 43% | 44% |
| I have spent less money on nonessential items this year compared to five years ago | 32% | 34% | 36% |
| I feel secure in my financial future | 25% | 20% | 23% |
| None of these statements apply to me | 5% | 13% | 6% |
31 Survey Details
Verasight collected data for this survey from July 29 - August 02,
2024. The sample consists of 1,000 United States adults. The sampling
criteria for this survey were:
1. U.S. adult (age 18+)
The selection criteria for the final sample were:
1. Passed all
data quality assurance checks, outlined below
The data are weighted to match the June 2024 Current Population Survey on age, race/ethnicity, sex, income, education, region, and metropolitan status, as well as to a running three-year average of partisanship distributions from the Pew Research Center NPORS benchmarking surveys and population benchmarks of 2020 presidential vote. The margin of sampling error, which accounts for the design effect and is calculated using the classical random sampling formula, is +/- 3.4%.
All respondents were recruited from the Verasight Community, which is composed of individuals recruited via random address-based sampling, random person-to-person text messaging, and dynamic online targeting. All Verasight community members are verified via multi-step authentication, including providing an SMS response from a mobile phone registered with a major U.S. carrier (e.g., no VOIP or internet phones) as well as within-survey technology, including verifying the absence of non-human responses with technologies such as Google reCAPTCHA v3. Those who exhibit low-quality response behaviors over time, such as straight-lining or speeding, are also removed and prohibited from further participation in the community. Verasight Community members receive points for taking surveys that can be redeemed for Venmo or PayPal payments, gift cards, or charitable donations. Respondents are never routed from one survey to another and receive compensation for every invited survey, so there is never an incentive to respond strategically to survey qualification screener questions. To further ensure data quality, the Verasight data team implements a number of post-data collection quality assurance procedures, including confirming that all responses correspond with U.S. IP addresses, confirming no duplicate respondents, verifying the absence of non-human responses, and removing any respondents who failed in-survey attention, speeding, and/or straight-lining checks. Respondents who completed the survey in less than 30% of the median response time were removed.
Unmeasured error in this or any other survey may exist. Verasight is a member of the American Association for Public Opinion Research Transparency Initiative.
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